Case Study: Ferring Pharmaceuticals' Global Digital Transformation

About Ferring Pharmaceuticals

Ferring is a leading research-driven biopharmaceutical group dedicated to improving the lives of people worldwide by focusing on reproductive medicine, maternal health, gastroenterology, and urology. With over 70 years of commitment to science and research, they are a global force, reaching millions of patients across 110 countries. As a privately-owned company, they are driven by a mission to develop life-changing innovations that prioritise the well-being of individuals. 

The Challenge: Why they Engaged GlobalizeMe

Having initiated their digital strategy across multiple countries, they faced a significant challenge in managing their digital presence. Reliant on local agencies to architect and host their brand websites and apps resulted in a disjointed approach, leading to multiple platforms, strategies, security issues and budget concerns. Recognising the need for a comprehensive global digital security, hosting, implementation and resilience strategy, they engaged us to help streamline their digital operations and establish a unified, secure and scalable solution. 

The Solution

We began consulting with Ferring in 2015 to address these challenges. Over the next five years, we implemented the following solutions: 

  • Global, standardised, secure and closely monitored digital hosting and storage solutions leveraging various AWS architectures. 
  • A spectrum of application stacks, from rapid website deployment to tailored architectures, we covered it all – API services, Adverse Event Reporting, and large data lakes for cutting-edge human genomic analytics via bioinformatic engines. 
  • Global MSA and SLA via a dedicated service desk with essential KPIs, ensuring uniform and dependable service delivery. 
  • Comprehensive global monitoring and threat protection measures at an edge, application and server level. 
  • Effective asset management for over 350 endpoints, including WordPress sites, APIs, applications, and more. 
  • Streamlined app testing and maintenance workflow across multiple platforms and operating systems, encouraging collaboration with both external vendors and in-house teams. 

The Outcome

Our collaboration has achieved unmistakable rewards, positioning us as Ferring's trusted global digital advisors. With a strong commitment to digital governance, we oversee both their agencies and their local teams, providing a centralised and robust set of digital solution. And as we look ahead, we anticipate many more years in partnership with them, standing proudly as the architects behind a cohesive, secure and efficient digital ecosystem for this global biopharmaceutical leader. 

GlobalizeMe Digital

Shopify Development

Andy Forkgen – COO and Co-Founder

One of the areas that we are becoming very proficient in lately is Shopify. Following our goal to become a Shopify Partner in 2020, we have several analysis and build projects under our belts now including a huge project for a retailer of high-end consumer goods.

This is an interesting project encompassing literally thousands of SKUs and whilst we’re handling the Shopify build with a fairly breezy attitude (Shopify is great to work with, massively powerful and has everything that one needs to build a massive, scalable, secure E-Commerce site) we’re also working hard with the customer to ensure that the quality of content, imagery and residual metadata is on par with the quality of the Shopify build.

Hard work yet hugely satisfying and we can’t wait to launch in September 2020 and embark upon a six month SEO, marketing (Google Shop, Facebook, Ebay) campaign to promote the new store.

If you don’t know much about Shopify, put simply, the services they offer are wide ranging and are as follows (to use the words from their website):

No.1 eCommerce Platform for All Businesses. Start, Run and Grow Your Business with Shopify®. Customize Your Store With Our Website Builder. Trusted by Over 1,000,000 Businesses. Social Media Integration. SEO Optimized. Fully Hosted. Unlimited 24/7 Support.

This kind of underplays how powerful the platform is; where Shopify started off as a bit of a drag and drop system, it’s now grown into a mature and comprehensive set of tools and is trusted by huge FMCG and retail outlets alike. We’ve recently seen stores run by Sacla, Heinz and many others using Shopify so it really is trusted by the big boys.

And where we at GlobalizeMe do well is in our existing knowledge of cloud, content, security and general E-Commerce (having implemented Magento and Woocommerce stores worldwide) so we really know how to leverage the toolset.

If you want to know more about how we can help you build, market and maintain your Shopify presence, no matter how big or small, please do give us a shout.



Suicide Charity Architecture, Scaling and Hardening Using AWS

We have recently been working with a suicide prevention charity based in London to help them to keep their websites up and running under unpredictable heavy traffic using load balancing and auto-scaling technologies on AWS.

The Problem:

We were approached by this well-known charity during 2019 as they were having performance and availability issues with their Wordpress websites. Being a major suicide charity, they have a remit keep their chat-based counselling facility and suicide prevention content up and running 24/7 to help vulnerable people at any time day or night. However, the “nice problem to have” was that traffic to their website was increasing exponentially due to some prominent patrons and very high profile events drawing attention to their site and their services.

During times of unpredictable heavy traffic, the website would either slow down to the point of diminished usability or at times would even crash, depriving potential clients of the facilities held on the sites. And when approached after these critical incidents, their hosting company would try to sell them huge, traditional, monolithic server stacks that they would not need 90% of the time and which would not guarantee uptime, the hosting company telling them that “Wordpress isn’t great at scaling.”

The Solution:

We underwent a period of consulting with the client, looking at factors such as the architecture and build of their website, the sources and timing of high traffic (there wasn’t a set time as it turned out!) and the general causes of previous outages. The conclusion was that the traffic was unpredictable in terms of size and timing and there wasn’t too much we could do with their Wordpress site in terms of build.

We therefore implemented some key holistic solutions to ensure high availability at all times under unpredictable load:

  • Implementation of a containerised, template based hosting solution using AWS ECS, Puppet and other CI/CD technologies.
  • Implementation of auto-scaling and load balancing within these containerised clusters, in order to spawn new instances when load hit predetermined Cloudwatch thresholds (and kill the instances when traffic returned to normal).
  • Implementation of segmented, scalable, robust and clustered database technology using AWS Aurora.
  • Re-work of the Wordpress configuration to make heavy use of caching whilst also allowing content to be effectively distributed across all “live” nodes on publishing or on creation of a new node.
  • Hardening of the entire platform, making sure the software layer was protected and also implementing tools such as AWS WAF, Route53 DNS and AWS Control Tower to manage intrusion detection, SSL distribution and general threat management.

Coupled with some load and A/B testing and a gradual rollout across regions plus a rock-solid SLA based support agreement, we ensured that this new architecture worked well and did not introduce more issues than it solved.

The End Result:

We now have a client who can trust their Wordpress implementation and are now confident to market their charity in ways which they never imagined possible, increasing the reach of their work to even more needy individuals. And the proof of the pudding was in the eating: one week after we went live with the solution, a very sad event happened involving the suicide of a prominent celebrity and increasing traffic to the site by over 1000%. The website did not murmur during this time and many more people were helped to make sense of what was going on or to reach out for immediate help.

We have since implemented another similar solution within the Pharmaceutical industry, helping patients with fertility issues to avail of important informational content and book appointments with their healthcare practitioners in response to wide-scale marketing campaigns. This solution uses similar containerised technology but goes one step further, using Wordpress in a headless form, talking to a NodeJS website and also uses low-cost and agile serverless architecture courtesy of AWS Fargate. We hope to implement many more similar solutions in the future for our clients.

If you wish to know more about how we can help you scale and harden and support any website or web technology beyond your imagination, please contact us.

Globally Load Balanced, Auto-Scaling CMS & Delivery System

We architected, built, monitor and maintain a global content delivery system for a leading publishing house. In conjunction with a team of third-party software developers, we built a system on AWS that ingests content authored by journalists, deploys this content across locations based in the US, AsiaPac and Europe and delivers the content using truly elastic cloud based technologies.

Serving over 130,000 concurrent users at daily peak and being fed by extremely viral social media traffic, our system automatically grows itself by building new worker virtual servers at various graduation points, routes traffic strategically to healthy working zones, then closes down virtual servers in an orderly fashion when they are not needed any more. This 'build and dispose' ethos ensures that resources are kept at an optimal level thus saving cost when the systems are experiencing quiet periods.

This system has been a revolution for this publishing house, taking the huge headaches of systems administration away from staff and allowing them to scale exponentially on a global scale without further capital expenditure.

iPad Based Presentation and Business Impact Modelling Apps

We have built various sales and discovery apps for leading global pharma and financial services clients crossing multiple business functions and use cases. Mostly presentational in origin, many of these apps feature rich, retina-quality, adaptive, multi-lingual content as a starting point to a discovery and/or sales process.

The apps then go on to capture analytical data, business impact data and comparison data, most of them then culminating in a report, an interactive graph or any other sort of ongoing engagement. All of our apps are somehow cloud-connected, with secure content and data being managed and synchronised, and with analytic and CRM feeds all being synchronised via secure APIs.

Multiple sales and customer facing teams around the world are using our apps to automate their workloads and we scale and distribute load across multiple global nodes using AWS’s multiple data centres and tools such as CloudFront. We also support all of these apps and their field force users under global SLAs with the clients.

Digital Asset Management System - Various Corporate Clients

Following demand from several clients including leading names in the pharmaceutical and retail sectors, we developed a secure Digital Asset Management System (DAM). The DAM is designed to allow sharing of digital files and documents within a private network between project stakeholders, including clients, project managers and vendors.

The DAM system will typically sit on a secure virtual private cloud within AWS, Microsoft Azure or your hosting platform of choice, is fully penetration tested using third party ethical hackers and features ultra-secure SSL layers for data transmission. We use solid audit trails and logging within the application to ensure that all changes and moves/deletes are fully tracked for compliance reasons.

Other features of the DAM include multi-role and group management, folder creation and allocation to groups, multi-role file view/edit functionality and read/write access specific to folder, group and user. The DAM has streamlined the file sharing workflow for multiple clients and has decreased their dependency on less secure, more commercial SaaS based systems.